Align Marketing and Sales for Growth
Structures and processes that drive teams to success. Helping ambitious companies build measurable marketing plans that can be proven to drive new business.
Revenue Engineering Services
Integrating marketing and sales data to be meaningful and useful for driving growth.
ABM Program Design
Design and implement Account-Based Marketing programs that generate interest in target accounts, drive conversations, and test messaging & channel effectiveness.
Learn moreBuyer Journey Mapping
Map the complete buyer journey from lead to customer, aligning sales opportunity pipeline stages with marketing lifecycle stages for seamless handoffs.
Learn moreMarketing & Sales Alignment
Bridge the gap between marketing and sales teams through integrated data, shared KPIs, and unified processes that drive measurable pipeline acceleration.
Learn moreA structured approach to driving awareness and pipeline growth
Identify Selection Criteria
Define firmographics and internal feedback to focus on accounts with high engagement potential.
Multi-Channel Orchestration
Outbound sales, marketing email, display ads, webchat, and podcast targeting to reach decision makers.
Account Engagement
Drive engagement activity and demo requests while optimizing content and messaging performance.
Identify Benchmarks
Track engaged accounts, demo requests, and web traffic to measure channel and program metrics.
Engineering Revenue Through Structure
Ambitious sales goals require a measurable marketing plan that can be proven to drive new business.
I specialize in bridging the gap between marketing and sales organizations, creating integrated systems where data flows seamlessly and every touchpoint contributes to pipeline growth.
Whether you're new to digital marketing and need to generate interest in target accounts, or you're looking to build awareness in an emerging market, I help design programs that deliver measurable results.
Let's Build Something Together
Ready to align your marketing and sales for sustainable growth? I'd love to hear about your challenges and goals.